In 1989 Alberto began the practice of Zen. Alberto came to chanoyu through Zen Buddhism. Since commencing his training in chanoyu in 1993, Alberto has been instrumental in introducing the Way of Tea into the fashion and art culture of Milan. He is at home mixing both contemporary art and traditional Italian menswear with the Way of Tea. Alberto is widely respected by his peers in the international chanoyu community. In 2008 his interest in Japanese culture moved him to create the Cultural Association Giappone in Italia, of which he is President. Cultural Association Giappone in Italia promotes the knowledge of Japanese culture in Italy. Its main communication tool is its web site and its Facebook page that, beside hosting subjects able to spread in their own fields the Japanese culture and art (tea ceremony, Zen, Noh theatre, ikebana, haiku) in a serious and deep way, offers a full outline of the numerous artistic proposals that enrich the Italian cultural life.